Price: Online, I find it for $1.99 but I'm pretty sure when I got this from Walmart, it was $1.79.
What they say: Super-charged color. Glide-on, stay-on lipstick! N.Y.C. New York Color Ultra Last LipWear gives you incredible color with real staying power. Beautiful high-fashion shades with a hint of berry fragrance give you the most luscious, kissable lips ever. Available in twenty long-wearing lipstick shades... build a wardrobe of lipcolor!
Benefits: Moisturizing formula conditions lips with color and shine.
Application tips: Apply N.Y.C. New York Color Ultra Last LipWear directly to the lips or apply with a lipstick brush.
Key ingredients: Vitamin E for conditioning.
Full ingredients list: Ricinus Communis Seed Oil Castor, Octyldodecanol, Tridecyl Trimellitate, Pentaerythrityl Tetraisostearate, Euphorbia Cerifera Wax Candelilla, Tridecyl Stearate, Neopentyl Glycol Dicaprylate/Dicaprate, Bis-Diglyceryl Polyacyladipate-2, PEG-4 Diheptanoate, Polyethylene, PEG-8 Beeswax, VP/Hexadecene Copolymer, Simmondsia Chinensis Seed Oil Jojoba, Beeswax, Tocopherol Acetate, Propylparaben, Tin Oxide May Also Contain, Silica May Also Contain, Mica, Titanium Dioxide, Iron Oxides, Red 6, Red 7 Lake, Blue 1 Lake, Red 27 Lake, Yellow 5 Lake, Carmine. (from Ulta.com)
The good stuff:
- Applies easily
- Sheer but buildable color
- Great for layering
- Many shades to choose from
- Color doesn't show up well on me unless I use concealer first
- Average staying power
Left-Right: Rose Gold, Red Flame
Shows up as a rosy (slightly coral-y on lips) pink with gold shimmer.
Shows up as a blue-toned red with gold shimmer.
My take: I am so glad I picked up this lipstick after reading Angelique's review!!! They are such a steal too! I'll start off by saying that I bought Red Flame for my mom, so I don't use it. So sorry there are no lip swatches of that! I specifically wanted to try Rose Gold after seeing how it looked on Angelique, and I am happy to say that I LOVE IT : )
But -- yes, there is a but! -- On its own, it does not show up very nice on my lips. It makes my lips look slightly darker and a bit frosty (reminiscent of my last disappointing NYX lipstick haul). Sooo... for me, it takes prepping to make this lipstick work, but boy, does it work!
What I have been doing lately to make lip color show up better is layering over DHC Rose Beauty Eye Zone Treatment Retouch Q10 (I have not reviewed this yet). Sounds weird, because it is meant for the undereye area, but it wasn't working too well for me and my dark circles. So on a whim, I decided to try it on my lips and lo and behold, it yields truly awesome results!
Once I prep my lips with lip balm and the concealer, Rose Gold layers on nicely and the color shows up a lot better. It starts off sheer but is buildable. It glides on lips easily and doesn't feel waxy. It feels somewhat moisturizing... prob. because I prep with lip balm first anyway, but still, it feels a tad moisturizing on it's own. Nothing super creamy or hydrating, but not drying, either. Also, you can feel a slight grit from the glitter; nothing bothersome though. Very similar to my Tsumori Chisato for Shu Uemura Rouge Unlimited in Jupiter Brown. It is also similar in color, except more pinky. Another thing that I'd like to note though, is that despite the "Ultralast" name, the staying power for me is only average. A few hours at best, even less if eating/drinking.
Although layering over concealer makes the color show up better, the finish is still a little too frosty for my liking. Btw, I realize in the past couple paragraphs I sound like a total contradiction of my claims that I love this lipstick. But here's the kicker.... I layer over it again with a sheer gloss. And for me, that completely perfects this lipstick. Now, if you like frosty lipsticks, of course this is completely unnecessary and I'm sure you'll love these lipsticks. But for me, doing these extra steps makes the color more vibrant... just the right pop of color, but still natural and wearable, AND tones down the frosty-ness to a shimmery, glossy sheen... I love it ♥
Would I repurchase/recommend? Yes, I would definitely repurchase these lipsticks; I would like to try more shades. I hope they make new shades too! I would definitely recommend this lipstick to anyone wanting to add some drugstore gems to their lippie collection!
Below, I used: EOS Lip balm, then DHC Rose Beauty Eye Zone Treatment Retouch Q10, then NYC Ultralast Lipwear in Rose Gold, and then YSL Golden Gloss #10 - Golden Peony (sorry for the bad lighting).